Resources

Our research and insights all in one place.
We’re passionate about the ever-evolving discipline of digital advertising. That’s why we regularly produce content and materials dedicated to the latest trends. From case studies, to articles, expert papers and videos, we aim to bring you the latest insights in this constantly shifting domain.

Resources 2

Case studies

Blog Articles

What’s new on MakeMeReach in 2020 so far

Behind the scenes here at MakeMeReach, we’re constantly working to bring more value to your online ads. We’re committed to simplifying collaboration and productivity, helping you drive better performance across the board, and delivering world-class reporting that helps you track your ads performances across networks at a glance. Over the past several months, we’ve rolled…

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Making the most of your app install campaigns across networks

With some 4.18 billion mobile internet users in the world today, apps are increasingly instrumental in the way people communicate, work, work out, shop, increase their productivity, play, and more. Just think of how many apps you open in a day! Today more than ever, with a large part of the global population staying at…

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Boost your Twitter ROI with these 5 practical tips

When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. twitter-logo-final (1)With its highly engaged audience of some 330 million monthly active users, Twitter can be the key to reaching your target audience. And because Twitter is where people go to keep up with the…

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Here’s how to make your Snapchat Story Ads stand out

Stories have proven to be a great way for brands to effectively reach customers across social networks. They can help you regularly connect and interact with audiences both from an organic and an advertising point of view.

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Helping your team work smarter: collaboration tools on MakeMeReach

MakeMeReach provides powerful features to help you optimize and get more out of your online ads: media planning, advanced automation and AI, customizable cross-network reporting, simplified campaign creation, and more. We know that the many steps of setting up and running successful campaigns—from planning to budgeting to building audiences and launching campaigns—require several collaborators.

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7 common Facebook ad mistakes

We don’t need to tell you how powerful Facebook’s advertising solutions are. With a huge user base of nearly 2.5 billion, whatever audience you want to reach probably has a presence on the network. And with its advanced targeting and wide choice of ad formats, you have lots of flexibility in how and to whom…

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5 practical tips to decrease your CPA

The average cost-per-acquisition varies a lot from industry to industry, but no matter what type of business you’re in, and no matter the social network you’re advertising on, acquiring customers for less will always be a goal. The less you spend on getting new customers, the greater your margin.

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How social advertising has evolved in a decade

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today. To get started, and as a reminder of just how much things have…

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What’s new on MakeMeReach in 2020 so far

Read more

Making the most of your app install campaigns across networks

Read more

Boost your Twitter ROI with these 5 practical tips

Read more

Here’s how to make your Snapchat Story Ads stand out

Read more

Helping your team work smarter: collaboration tools on MakeMeReach

Read more

7 common Facebook ad mistakes

Read more

5 practical tips to decrease your CPA

Read more

How social advertising has evolved in a decade

Read more

Expert Papers

04.09.18

Reaching Gen Z Audiences

Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.

21.06.18

Facebook and Instagram Ad Bidding

Auctions are always full of eager anticipation and high hopes. The inner workings of the Facebook ad platform aren’t too different.

01.06.18

Summer Sales Success

The annual summer sales period is the highlight of the yearly calendar for many retailers and e-commerce businesses.

06.02.18

The Facebook Pixel

Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel.

Videos