Industries
What you look for in digital advertising often depends on your industry.
At Paragone, we have specialized knowledge and expertise in a set of industry verticals. Discover our insights below, and how our software platform aligns to the needs of these verticals.
-
Retail
-
E-COMMERCE
-
Consumer Packaged Goods (CPG)
-
Luxury
-
Automotive
-
Agencies
Retail
As a retailer, your options to reach your customers through digital advertising are many and varied. But making the most out of your online advertising investment is not simple.
Paragone offers a solution for even retailers with the most complex digital advertising to seamlessly manage their campaigns across networks. Comprehensive permissions tools deliver on transparency for retailers managing ads across their group. And cutting edge innovations like our exclusive Franchise Feature make managing budgets a breeze.
Guide to OnLINE advertising in RETAIL
Download the free ebookE-COMMERCE
Billions of people rely on e-commerce to do their shopping. Paragone has put in place the tools to help e-commerce businesses find the right audience, connect with them and seamlessly provide them with what they want.
Paragone offers e-commerce businesses the tools they need to effectively and efficiently reach their customers through digital advertising. Partnerships with solutions like Lengow for catalog management and third-party data partners mean e-commerce clients can manage campaigns and reporting and get more out of their ad investment all in one place.
Consumer Packaged Goods (CPG)
Highly targeted, data-driven advertising that reaches consumers at the right time, in the right place, is key to scaling consumer packaged goods businesses today.
Paragone helps CPG brands do exactly that. Powerful tools for campaign management, automation, reporting, and more give brands the tools they need to stay agile in their digital advertising as they scale.
Luxury
The path to purchase for luxury goods is shifting in big ways, with online channels being increasingly important in the way consumers make their purchase decisions.
Online channels offer more and more ways for luxury brands to deliver unique and memorable advertising experiences to consumers. Paragone offers the tools to efficiently manage and scale those experiences across networks. And customizable user roles and validation workflows give luxury brands all the tools they need to maintain consistent control over their brand.
Automotive
In automotive, inspiration happens online, and the smartest players in the automotive industry know how to leverage online channels and use them to drive action.
Paragone has the tools in place for automotive brands to efficiently manage ads across channels and objectives. Our clients have seen great success in managing campaigns across locations and driving foot traffic to dealerships using our proprietary Franchise Feature, developed with the needs of automotive businesses in mind.
Agencies
Paragone is the secret weapon for agencies. Our platform offers an array of tools that enable agencies to deliver better performance and save precious time for their clients.
Advanced, cross-network reporting dashboards show results in real time. These features are key in creating a relationship of transparency for the brands agencies work with, and make it easier than ever for brands and agencies to collaborate.
Paragone also has a proven track record of innovation in partnership with agency clients.
Guide to marketing agency of the 2020s
Download the free ebook